THE IMPACT TECHNOLOGICAL INNOVATION IN MODERN FAST.pdf

Technological innovation has significantly transformed the fast-food industry, introducing self-service kiosks as a solution to enhance customer experience and streamline operations. The increasing adoption of digital solutions in fast food reflects broader societal shifts towards automation and self-service. Modern consumers have become accustomed to seamless, technology-enabled experiences in various sectors, from retail to banking. These kiosks offer customers the convenience of customizing their orders, reducing wait times, and minimizing human error in transactions, thereby improving overall satisfaction (Baskerville et al., 2020). For fast food chains, the adoption of self-service kiosks has the potential to increase operational efficiency by optimizing staff allocation and expediting service delivery (McKinsey & Company, 2021). In the fast-food context, self-service kiosks are part of a larger digital ecosystem that includes mobile ordering apps, contactless payments, and integrated loyalty programs. These systems cater to a growing demand for convenience, personalization, and speed in service.