Sanitary irregularities in the commercial promotion and labeling of products for nurslings and risks to health

ABSTRACT Sanitary regulations for infants and nurslings seek to control marketing strategies that stimulate the consumption of certain products. In the investigation carried out at points of sale, we verified heterogeneity in the frequency of failures in the labeling of nozzles, pacifiers and nursing bottles in several brands. Deficiency in information on manufacturing control and aspects of breastfeeding protection indicates intentional conduct of the leading brands for the maintenance of such situation, which may be aggravated by the lack of periodic monitoring of the labeling and commercial promotion by health surveillance, implying risk of early weaning and other health problems during early childhood.