Motivation - Immersion Game Dataset

This dataset contains anonymized responses to the Bartle Test of Gamer Psychology and the Immersive Tendencies Questionnaire, together with demographics, self-reported gaming behaviour, and genre preferences. The data were collected via an online survey to support research on personalization and gamified learning in higher education and game-focused human–computer interaction.The questionnaire comprises three components:demographics and gameplay variables (age, gender; weekly gaming time overall and excluding mobile; preferred mode: single-player or multiplayer; binary-coded genre indicators and a most-loved genre);30-item forced-choice Bartle Test of Gamer Psychology (B1–B30), where each response is recorded as a single letter - A (Achiever), S (Socializer), E (Explorer), or K (Killer);the Immersive Tendencies Questionnaire (ITQ-18) with 18 Likert-type items (ITQ1–ITQ18) rated on a seven-point scale (1 = strongly disagree … 7 = strongly agree).The target population was university students and teachers in the IT field. All variables are structured (no open-ended text) and the report contains no missing values. Data were collected in accordance with ethical guidelines for research involving humans and the study received approval from the institution's ethics committee - the UKF Ethics Committee,The dataset is intended to serve as a reusable foundation for research in the fields of HCI, educational technology, and gaming, enabling comparative and exploratory analyses of the relationships between player motivation, immersive tendencies, and gaming behavior.