Share of people who followed social media influencers Philippines 2023, by gender

According to a survey on social media influencers conducted by Rakuten Insight in May 2023, 80 percent of females and 80 percent of male respondents from the Philippines stated that they followed at least one influencer on social media. By comparison, less than four percent of respondents from both genders said that they do not know what/who an influencer is.

根据Rakuten Insight于2023年5月进行的一项关于社交媒体网红的调查，80%的菲律宾女性受访者以及80%的男性受访者表示，他们在社交媒体上至少关注了一位网红。相比之下，仅有不到4%的受访者无论性别均表示他们不清楚网红为何物或网红是谁。