Reasons for following virtual influencers in the U.S. 2022

During a survey carried out among consumers in the United States in March 2022, 26.6 percent of respondents who said they followed at least one virtual influencer - defined as a digital character designed to simulate human qualities and influence people's decisions - said they did so because of the virtual influencer's content. Virtual influencer storytelling was cited by 18.6 percent of respondents, while 15.5 percent of respondents said they found virtual influencers to be inspirational.

在2022年3月对美国消费者进行的一项调查中，表示至少关注一位虚拟网红（定义为旨在模拟人类特质并影响人们决策的数字角色）的受访者中，有26.6%的人表示，他们之所以这样做，是因为虚拟网红的内容。18.6%的受访者将虚拟网红的叙事作为原因，而15.5%的受访者认为虚拟网红具有启发性。