Opening rate of DEM e-mails in Italy 2020, by B2C industry

In Italy, as of 2020, associations and political organizations was the B2C (business-to-consumer) industry that reported the highest rate of direct-emails that were opened by users, with almost 36 percent. It was followed by insurance, finance and banking, which reported an operating rate of 26.1 percent.

截至2020年，在意大利，协会与政治组织所属的B2C（企业对消费者）行业报告了用户打开直接电子邮件的最高比率，高达36%。紧随其后的是保险、金融和银行业，其运营打开率为26.1%。