Generative AI-Mediated Persuasion: An Experimental Comparison of the Persuasiveness of Human and AI-Generated Advertisements

Name: Generative AI-Mediated Persuasion: An Experimental Comparison of the Persuasiveness of Human and AI-Generated Advertisements
Creator: Zenodo
Published: 2026-05-05T19:23:55+08:00

Zenodo2026-05-05 更新2026-05-26 收录

广告效果评估

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数据链接：

https://zenodo.org/doi/10.5281/zenodo.20042860 数据链接链接失效反馈

官方服务：

资源简介：

This dataset includes data from a survey experiment (N = 540) examining the effects of advertisement source (human vs. AI-mediated) and format (poster vs. video) on perceived persuasiveness.

提供机构：

Zenodo

创建时间：

2026-05-05