Co-op brand profile in the UK 2023

How high is the brand awareness of Co-op in the UK?When it comes to online grocery delivery users, brand awareness of Co-op is at 93 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Co-op in the UK?In total, 22 percent of UK online grocery delivery users say they like Co-op. However, in actuality, among the 93 percent of UK respondents who know Co-op, 24 percent of people like the brand.What is the usage share of Co-op in the UK?All in all, 18 percent of online grocery delivery users in the UK use Co-op. That means, of the 93 percent who know the brand, 19 percent use them.How loyal are the customers of Co-op?Around 12 percent of online grocery delivery users in the UK say they are likely to use Co-op again. Set in relation to the 18 percent usage share of the brand, this means that 67 percent of their customers show loyalty to the brand.What's the buzz around Co-op in the UK?In November 2023, about 17 percent of UK online grocery delivery users had heard about Co-op in the media, on social media, or in advertising over the past four weeks. Of the 93 percent who know the brand, that's 18 percent, meaning at the time of the survey there's little buzz around Co-op in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

英国Co-op品牌的品牌知名度究竟如何？在在线杂货配送用户群体中，Co-op的品牌知名度在英国高达93%。此次调查采用了辅助品牌识别的概念，向受访者展示了品牌的标志和文字名称。Co-op在英国的受欢迎程度如何？总计有22%的英国在线杂货配送用户表示他们喜欢Co-op。然而，实际上，在知晓Co-op的93%的英国受访者中，有24%的人表示喜欢该品牌。Co-op在英国的使用份额是多少？总的来说，英国18%的在线杂货配送用户使用Co-op。这意味着，在知晓该品牌的93%的人中，有19%的人使用Co-op。Co-op的客户忠诚度如何？大约有12%的英国在线杂货配送用户表示他们可能会再次使用Co-op。将这一比例与品牌18%的使用份额相比，这意味着67%的客户对品牌表现出忠诚。在英国，关于Co-op的舆论如何？截至2023年11月，大约有17%的英国在线杂货配送用户在过去四周内通过媒体、社交媒体或广告了解到Co-op，在这93%知晓该品牌的人中，这一比例为18%，意味着在调查时，英国对Co-op的舆论相对较小。如果您想比较品牌，可以通过您选择的调查项目进行深入挖掘，按总在线人口或特定品牌的用户进行筛选，或针对您量身定制的目标群体进行深入分析，我们的消费者洞察品牌关键绩效指标调查将为您提供全面支持。