Italy: most used formats of branded entertainment 2018, by type

This chart depicts the share of companies using formats of branded entertainment in Italy in 2018, by type of format. According to the data, 30 percent of companies running brand entertainment companies choose to promote through online video, while 26 percent of them focused on TV programs.

本图表展现了2018年意大利采用品牌娱乐形式的公司份额，按形式类型划分。据数据显示，运行品牌娱乐业务的公司中，有30%选择通过在线视频进行推广，而26%则专注于电视节目。