Change in connected TV (CTV) advertising spending for the following 12 months according to advertising managers at brands and agencies in Europe as of August 2023

Statista100

Leading CTV advertising challenges in the U.S. 2026

联网电视广告

广告业挑战分析

Leading connected TV (CTV) advertising challenges according to marketers in the United States as of January 2026

Statista70

CTV ad fraud in the U.S. Q2 2025

联网电视广告

广告欺诈检测

Share of traffic to connected TV (CTV) programmatic advertising that was invalid in the United States in 2nd quarter 2025

Statista60

Leading barriers to investing in CTV advertising for marketers in the UK 2025

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Leading barriers to investing in CTV advertising for marketers in the UK 2025

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