Market basket analysis of drug store in quarter period since 2018 to 2020

Many firms' distribution strategies have had to adapt due to the impact of the strong competition in the business of selling planting equipment as a result of the Covid-19 scenario, and individuals are more likely to plant trees. As a result, there are more competitors in the tree planting market. Our company is one of the indoor planting equipment suppliers. In addition to increasing sales and profit, I'll use Method Market Basket Analysis to investigate client buying behavior. To increase the likelihood of selling products by changing the marketing plan in light of the study conclusions.The purpose of this research is to use Market Basket Analysis to adjust customer behavior in order to determine which products customers buy together. Then, retailer can manage the winning products to set the promotion or marketing activity.For the result from 3 years (2018 , 2019 and 2020) the winning product that should to drive the sale and set promotion or campaign is H034&H036,H034&H003 and H034&B001. And retailer should to use this method to analyzed customer behavior which product that customer buy it’s together in many times.