Expected budget reallocations for streaming platforms in France 2023
收藏www.statista.com2024-04-08 更新2025-03-26 收录
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https://www.statista.com/statistics/1323534/marketing-allocations-streaming-platforms-france/
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As of September 2023, according to a survey among European marketers, 30 percent of French professionals from agencies were planning on investing more budget into streaming platforms from their Online video budgets. Another 22 percent of French advertisers were planning on allocating more money into AVOD, SVOD, FAST, and hybrid streaming platforms using their TV budgets.
截至2023年9月，根据一项针对欧洲市场营销人员的调查，30%的法国代理机构专业人士计划将从其在线视频预算中增加对流媒体平台的投资。此外，还有22%的法国广告商计划利用其电视预算，将更多资金分配给AVOD、SVOD、FAST以及混合流媒体平台。
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Statista
