Time spent share on connected TV in the U.S. 2022-2023, by platform type

In the first half of 2023, Americans spent most of their time watching connected TV apps on ad-supported services, with a share of 66 percent. Virtual multichannel video programming distributors (vMVPDs), such as Hulu + Live TV or Fubo TV, were the second most popular platforms among CTV users. While ad-supported services were growing in popularity among CTV users between the second half of 2022 and the first half of 2023, the share of time spent watching SVOD content on CTV devices declined during this time period.

在2023年上半年，美国消费者大部分时间都在观看基于广告支持的联网电视应用，其市场份额高达66%。虚拟多频道视频节目发行商（vMVPD），如Hulu + Live TV或Fubo TV，成为了CTV用户中最受欢迎的第二大平台。尽管在2022年下半年至2023年上半年期间，基于广告支持的电视服务在CTV用户中的受欢迎程度持续增长，但在此期间，在CTV设备上观看SVOD（按需视频订阅）内容的时间份额却有所下降。