Reader Analysis 1958

Quantitative recording of reading habits.

Topics: Listening level; magazines and picture magazines read;
frequency of reading; place of reading; purchase of magazines; magazine
subscription club; reading daily newspapers; characteristics of
accumulating capital; use of cosmetics articles by women and men;
judgement on the economic situation (Katona questions).

Demography: age (classified); sex; marital status; school education;
occupation; employment; income; household income; size of household;
composition of household; head of household; housing situation; state;
possession of durable economic goods; possession of assets.

Interviewer rating: social class and willingness of respondent to
cooperate; number of contact attempts; interview surroundings.