eCommerce Benchmark KPIs: Care Products in Morocco

In 2023, next to an add-to-cart rate of 14.1%, a cart abandonment rate of 83.7%, and a conversion rate of 2.3%, the eCommerce Benchmark KPIs for Care Products in Morocco also consist of an AOV of US$53.5, a discount rate of 11.2%, and a return rate of 3.2%.

于2023年，摩洛哥电商领域护理产品关键绩效指标（KPIs）中，除14.1%的加入购物车率、83.7%的购物车放弃率及2.3%的转化率外，还包括平均订单价值（AOV）为53.5美元、折扣率为11.2%、退货率为3.2%。