AN ERGONOMIC MANAGEMENT MODEL FOR STUDENT SERVICES IN THE DIGITAL TRANSFORMATION OF HIGHER EDUCATION

This article analyzes a human-centered ergonomic management model for student services under digital transformation. The aim of the study is to substantiate mechanisms for improving registrar office management in higher education institutions on the basis of an ergonomic approach. The research employs human-centered design analysis, digital service mapping, ergonomic modeling, literature synthesis, and functional decomposition. The findings show that ergonomic diagnostics, redesign of work processes, human-centered digital services, development of staff ergonomic competence, and performance monitoring are key conditions for improving efficiency. The article proposes scientific and methodological recommendations for enhancing registrar office activities and academic service quality.