Supplementary Materials for "Analyzing Business Students' Prompts in a Marketing Strategy Simulation on ChatGPT"

This repository contains the supplementary research materials supporting the study "Analyzing Business Students' Prompts in a Marketing Strategy Simulation on ChatGPT." The study investigates how undergraduate business students interact with ChatGPT through prompt engineering while completing a marketing strategy simulation based on a business case scenario. The dataset includes the research instrument, anonymized participant responses, qualitative coding data, and anonymized ChatGPT conversation histories used during the content analysis.