Market share of the Diet Coke brand in the U.S. 2008-2022

In 2022, the market share of the Diet Coke brand in the U.S. amounted to 7.8 percent. The Diet Coke brand is one of the leading four brands of the Coca-Cola Company. Coke ClassicThe classic brand of coke had a larger market share: between 2008 and 2022, the brand’s position on the U.S. market remained stable. This also puts the Coca-Cola company in first place on the carbonated soft drink (or CSD) market in the United States: the company owned over 46 percent of the U.S. CSD market in 2022. Keurig Dr. Pepper (a competitor responsible for soft drinks, such as 7 UP, Dr Pepper, and Schweppes) accounted for just over 21 percent of the U.S. market that year. Coca-Cola on social mediaSocial media platforms, such as Facebook and Twitter, are powerful marketing tools used by corporations in order to reach new and existing consumers. Being one of the most recognizable brands in the world, it comes to no surprise that Coca-Cola has many followers on such platforms. The company had a total of over 100 million fans on Facebook in 2020, putting them in third place on the website.

2022年，可口可乐公司旗下健怡可乐品牌在美国市场的占有率达到了7.8%。健怡可乐品牌是可口可乐公司旗下四大领先品牌之一。Coke Classic作为可乐的经典品牌，其市场份额更大：在2008年至2022年期间，该品牌在美国市场上的地位保持稳定。这也使得可口可乐公司在碳酸饮料（或称CSD）市场的美国占有率位居第一：2022年，该公司在美国CSD市场的占有率超过46%。Keurig Dr. Pepper（一家负责生产软饮料，如7 UP、Dr Pepper和 Schweppes等品牌的竞争对手）当年在美国市场的占有率略高于21%。在社交媒体上，如Facebook和Twitter等平台，是公司用以接触新客户和现有客户的强大营销工具。作为全球最具辨识度的品牌之一，可口可乐在这些平台上拥有众多粉丝。截至2020年，该公司在Facebook上的粉丝总数超过1亿，使其在网站上的排名位居第三。