Sales share of the leading toothpaste brands in the U.S. 2019

In 2019, the Crest 3D White toothpaste brand had a sales share of 9 percent in the United States. The Sensodyne Pronamel brand had a sales share of 6.7 percent that year.Oral hygiene and toothpaste in the United StatesToothpaste is an accessory used to help clean, maintain and prevent tooth and gum disease. Since the 2007/08 fiscal year, the oral hygiene category has been experiencing steady growth in terms of sales. This is largely due to a considerable increase in sales of dental accessories and tools. While consumers are trending away from dental solutions that are purely cosmetic, at home dental care is becoming a much more common practice.Toothpaste was the eighth leading health and beauty care product category in the United States, with sales that generated just over 2.81 billion U.S. dollars in 2013. As long as people have teeth, whether natural or artificial, and want to keep them healthy and clean at the lowest cost possible, the category will continue to grow. One of the biggest struggles that retailers face regarding the category is having enough space to carry all of the relevant products that consumers want available to them.In 2014, toothpaste sales at U.S. supermarkets generated just over 734 million U.S. dollars. Keep in mind that these figures was calculated by IRI for the 52 weeks ending June 15, 2014.

2019年，Crest 3D White 牙膏品牌在美国市场的销售额占比达到9%。Sensodyne Pronamel 品牌当年销售额占比为6.7%。在美国，口腔卫生与牙膏市场牙膏作为一种辅助清洁、维护和预防牙齿及牙龈疾病的用品，自2007/08财政年度以来，其销售额一直呈稳定增长态势。这一增长主要得益于口腔护理配件及工具销售额的显著提升。尽管消费者正逐渐摒弃单纯追求美容效果的口腔解决方案，但家庭口腔护理已成为一种越来越普遍的实践。牙膏在美国八大健康与美容护理产品类别中位列第八，2013年的销售额达到了28.1亿美元。只要人们拥有牙齿，无论是天然还是人工的，只要他们希望在尽可能低的成本下保持牙齿的健康与清洁，该类别将继续保持增长。对于零售商而言，该类别面临的最大挑战之一是确保有足够的空间来陈列消费者所需的各类相关产品。2014年，美国超市牙膏销售额达到了7.34亿美元。需注意的是，上述数据由IRI于2014年6月15日结束的52周内进行计算。