Dataset for: Tobacco Industry Messaging around Harm: Narrative Framing in PMI and BAT Press Releases and Annual Reports 2011 to 2021

This dataset includes Annual Reports and Press releases from British American Tobacco and Philip Morris International published between 2011 and 2021 containing one or more of the keywords: harm, risk, HTP, heat, e-cig/e-cigarette, vap and any of their variants. The data was qualitatively coded using an existing codebook, which is also included in the dataset. The dataset relates to corporate communications around harm and risk, and was collected in order to understand how particular narrative frames might interfere with public health policy relating to tobacco.