How Succesful Is AI And Non-AI Advertising? An Example of Meta Ads for Fashion Product Campaigns on Social Media Platforms

Today, the digital world is becoming more advanced. Many people need AI (Artificial Intelligence) to help them run their businesses. This study aims to analyze the effectiveness of digital advertising using Artificial Intelligence-based content compared to non-AI content in Meta Ads campaigns for Women's fashion products. In this experiment, two sets of ad campaigns ran in parallel on the Facebook and Instagram platforms for seven days, each using visual content created without AI and using AI. The metrics analyzed include impressions, cost-per-click (CPC), cost-per-result (CPR), cost-per- message conversion, click-through rate (CTR), and total messages received through WhatsApp Business as a form of conversion. Results show that AI-driven ads excel in generating the number of messages (91 messages) compared to non- AI content (82 messages)