Demographic Audiences

In order to reach new customers, you need to identify the key characteristics of your best customers. InMarket’s Demographic Audiences target your ideal customers based on who they are as an individual. You can also use our Audiences to better understand your data.

Why InMarket Audiences?

Access 1,000+ turnkey, multidimensional audience segments applicable for any campaign strategy. InMarket leverages a 100% SDK-based data universe composed of nearly 200M monthly active users (MAUs), accounting for 77% of the U.S. adult population, or 68% of the smartphone market.

– Unrivaled performance–up to 3.7x higher than industry benchmarks
– 100% first-party InMarket SDK with precise location, purchase, and intent data
collected via vast direct mobile integrations and InMarket’s Owned & Operated app
portfolio
– All data is normalized to account for regular device updates and enhanced
predictability
– CCPA, GDPR, and HIPAA compliant while maintaining deep location attributes like
visit frequency and dwell time
– Verified for scale, always delivering the highest level of accuracy and precision

How We Do It

With advanced data science and machine learning capabilities, InMarket combines our unique first-party consumer data with up to 1,000 trusted third-party attributes to guarantee scale and targeting across all your multidimensional campaigns. With InMarket’s acquisition of NinthDecimal, InMarket’s Syndicated Taxonomy is more comprehensive than ever before. By combining the best of both data collection methodologies, InMarket delivers Audiences built upon the highest data quality standards–ensuring you hit your ideal customer, every time!

Demographic Audiences

Increase customer satisfaction and loyalty through personalized targeting strategies! To build these segments, we use privacy-compliant methods and partnerships to collect current and historical public county records that we then convert into specific identifiers for owner occupation, household income, age, education, and more.

Table Sample:
- Device_ID [MAIDs]
- Audience_NAME

Demographics Audiences Sample Fields Include:
- Device_ID
- Demographic > Age > 35 - 44
- Demographic > Age > 25 - 34
- Demographic > Age > 18 - 24
- Demographic > HHI > $50K-$100K
- Demographic > HHI > $250Kplus
- Demographic > HHI > $150K-$250K
- Ethnicity_Hispanics
- Ethnicity_AsianIndian
- Ethnicity_AsianAmerican
- ChildrenInHousehold_2-3
- LifeStagesGenerations_Expecting Parents
- LifeStagesGenerations _Retirees

Check out the documentation for the full list of InMarket Audiences.

搜集汇总

背景与挑战

背景概述

该数据集提供基于SDK采集的1亿月活用户人口统计特征，包含年龄、收入、族裔等维度字段，支持通过隐私合规的定位策略识别目标客户群体。其数据覆盖美国77%成人人口，整合第三方属性并符合CCPA/GDPR等规范，可实现比行业基准高3.7倍的定位效果。