Polk Audiences
收藏Snowflake2023-07-27 更新2024-05-01 收录
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https://app.snowflake.com/marketplace/listing/GZTSZDUCF3V
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资源简介：
Polk Audiences are best in-class with a complete 360 view of the entire auto ownership life-cycle. There are over 2,000 Polk Audience segments that span the entire automotive purchase funnel.
Marketers are able to target every make and model across all initiatives. We've also designed a new Taxonomy specifically for Electric Vehicle audiences to help marketers reach the next generation of auto buyers
Views included:
- PAS_AUDIENCE_ELECTRIC_VW
- PAS_AUDIENCE_SERVICE_SEGMENT_VW
- PAS_AUDIENCE_FINANCIAL_VW
- PAS_AUDIENCE_FUTURE_IN_MARKET_VW
- PAS_AUDIENCE_IN_MARKET_MODEL_VW
- PAS_AUDIENCE_IN_MARKET_VW
- PAS_AUDIENCE_LOYALTY_VW
- PAS_AUDIENCE_MOTORCYCLE_VW
- PAS_AUDIENCE_OWNER_MODEL_VW
- PAS_AUDIENCE_OWNER_VW
Sample Fields Included:
- OWNFUSZHALFTONPUEV
- IMSVCBRAKE
- AUTO_LEASE_END_13_18
- FIMHALFTONFUSZPU
- IMCHEVROLETSILVERADO
- IMCHEVROLETBRAND
- LTYCHEVROLETSL
- IMNEWMOTORCYCLE
- OWNCHEVROLETSILVERADO
- OWNCHEVROLET
提供机构：
S&P Global Mobility
创建时间：
2023-07-25
