When goal conflict arises in consumer activities as priorities shift to one goal at the expense of others, do consumer purchasing behaviors tend toward greater rationality or impulsiveness? In this st
The usage of online marketplace in Indonesia increases due to Covid-19 pandemic and its supporting environment such as payment systems. This investigation was conducted to determine the effect of Webs
The anthropomorphic design of beverage packaging has gained significant attention as an innovative marketing strategy. This study systematically examines how anthropomorphic visual and verbal cues in
Interactions between the anchor and viewers play an important role in fostering viewers’ fashion product impulse buying in the fast-growing livestreaming commerce. However, its influence mechanism is
