The Health Risks of Late-Night Marketing: How Staying Up Late Influences Consumer Trust Bias through Emotional Exhaustion and Psychological Compensation
收藏科学数据银行2025-10-13 更新2026-04-23 收录
下载链接：
https://www.scidb.cn/detail?dataSetId=3d90413b9cde429da9bbc9bb94f5047e
下载链接
链接失效反馈官方服务：
资源简介：
We collected data using an online survey. The questionnaire was distributed in October 2024 through a professional Chinese survey platform (e.g., Wenjuanxing). Our target participants were consumers in mainland China who had engaged in late-night (after 11:00 PM) online shopping or browsing commercial content in the past month. To ensure data quality, we included a screening question (“Have you engaged in any of the following activities after 11:00 PM in the past month?”) and an attention check (“Please select ‘Strongly Agree’ for this item”).
提供机构：
Ziyu Jiang; Xiamen City University; Zimeng Wu
创建时间：
2025-10-13
