THE IMPACT OF ADAPTIVE LEARNING TECHNOLOGIES BASED ON ARTIFICIAL INTELLIGENCE ON STUDENTS' COMMUNICATIVE COMPETENCE IN TEACHING ENGLISH

This study explores the impact of artificial intelligence (AI)-based adaptive learning technologies on the development of students’ communicative competence in English language teaching. In recent years, the integration of AI into educational environments has transformed traditional teaching approaches by enabling personalized, data-driven instruction tailored to individual learners’ needs, preferences, and performance levels. Adaptive learning systems analyze learners’ progress in real time and dynamically adjust content, feedback, and task complexity, thereby creating a more efficient and learner-centered educational experience. The research focuses on how such intelligent systems contribute to the improvement of key components of communicative competence, including linguistic, sociolinguistic, pragmatic, and strategic competences. Special attention is paid to the role of AI tools in enhancing speaking and listening skills, fostering interactive communication, and reducing language anxiety through individualized learning paths. The study employs a mixed-method approach, combining quantitative data obtained from experimental groups using AI-based platforms with qualitative insights gathered through classroom observations and student feedback. The findings indicate that adaptive learning technologies significantly enhance students’ engagement, motivation, and communicative performance compared to traditional methods. Moreover, AI-driven environments support continuous assessment and immediate feedback, which are crucial for developing fluency and accuracy in language use. However, the study also highlights certain challenges, such as the need for digital literacy, teacher training, and ethical considerations in the use of AI in education. Overall, the research demonstrates that AI-powered adaptive learning technologies can serve as an effective pedagogical tool for fostering communicative competence in English language learners, provided that they are implemented within a well-structured instructional framework.