eCommerce Benchmark KPIs: Bullion & Precious Metal in Russia

In 2023, next to an add-to-cart rate of 5.1%, a cart abandonment rate of 72.6%, and a conversion rate of 1.4%, the eCommerce Benchmark KPIs for Bullion & Precious Metal in Russia also consist of an AOV of US$348.6, a discount rate of 6.2%, and a return rate of 1.2%.

在2023年，俄罗斯贵金属电商领域的电商关键绩效指标（KPI）除了5.1%的添加购物车率、72.6%的购物车放弃率和1.4%的转化率外，还包括平均订单价值（AOV）为348.6美元、6.2%的折扣率和1.2%的退货率。