Number of own brand products in supermarkets of the K Group 2023, by brand

The average number of own brand products in grocery trade retail sales of the K Group was approximately 2,600 in 2023. That year, there were around 330 Pirkka Premium products and over 200 Pirkka Luomu organic products. Private label products made up roughly 20 percent of the K Group's grocery trade retail sales.The K Group, also known as Kesko in Finland, is a retailing conglomerate headquartered in Helsinki. The K Group operates in grocery, building, as well as logistics and technology trade. As of 2023, the K Group has approximately 1,800 stores located in Finland, Sweden, Estonia, Latvia, Lithuania, Belarus, and Poland.

2023年，K集团在杂货贸易零售销售中平均拥有自有品牌产品约2,600种。当年，Pirkka Premium高端产品约330种，Pirkka Luomu有机产品超过200种。私人标签产品约占K集团杂货贸易零售销售的20%。K集团，亦称芬兰的Kesko，是一家总部位于赫尔辛基的零售业集团。K集团在杂货、建筑以及物流和技术贸易领域开展业务。截至2023年，K集团在芬兰、瑞典、爱沙尼亚、拉脱维亚、立陶宛、白俄罗斯和波兰等地拥有约1,800家门店。