甘肃省不同区域抖音平台服装销售数据

通过抖音平台调取我品牌店铺商品销售情况表，可评估该店铺在甘肃省各区域内销售情况，并通过消费者尺寸、色系的数据判断，该区域消费者基本情况。实现区域针对性货品销售。根据购买时间，取出对应时间数据，然后通过字段“商品颜色”、“商品规格”进行数据透视，一般色比例=（黑色+白色+灰色）/总量，各身高比例=各身高数量/总量。计算出区域内占比情况，以此判断色系受众情况及对应区域身高情况，调整对应区域生产销售情况。

By extracting the sales data sheet of our brand's store from the Douyin platform, we can evaluate the sales performance of the store across all regions in Gansu Province. By analyzing the data on consumer-preferred sizes and color preferences, we can also infer the basic demographic characteristics of consumers in each region, so as to achieve targeted product sales for specific regions. Specifically, first extract the data corresponding to the target time period based on the purchase timestamp. Then perform data pivoting using the fields "product color" and "product specification". The general color ratio is calculated as (sales volume of black, white and gray products) / total sales volume, while the ratio for each height specification is calculated as (sales volume of products with that height specification) / total sales volume. By calculating the proportion of each category in the region, we can determine the color preference of the local consumer group and the height distribution of local consumers, so as to adjust the production and sales arrangements for corresponding regions.

搜集汇总

数据集介绍

特点

该数据集包含甘肃省不同区域抖音平台服装销售的441条数据，涵盖商品颜色、规格、价格及消费者尺寸、色系等信息，每年更新一次。通过分析这些数据，可以评估店铺销售情况，判断消费者偏好，实现区域针对性货品销售。