Die westdeutschen Verbraucher 1963

Survey from the field of market research. Topics: Extensive determination of possession of durable consumergoods, including possession of a bicycle, car, photography equipment,watch; use of cleansers and detergents, cosmetics, medication, clothes,infant food as well as groceries; consumption of beverages; shoppinghabits; trips to the hairdresser; reading magazines; smoking habits;social contacts; housing situation; tenant status; possession of agarden; possession of financial capital. Demography: age (classified); sex; marital status; number of children;school education; occupation; employment; income; household income;size of household; composition of household; head of household; state;possession of durable economic goods. Interviewer rating: social class of respondent; city size.