Custom Declared Segments

**Overview**
Fluent transforms real answers into real results. Our data starts with 1:1 declared insights from over 100 million opted-in U.S. adults across our owned and operated properties. These profiles are PII-backed, permissioned, and refreshed regularly delivering a level of identity precision and intent signal unmatched by traditional behavioral datasets.

This is especially critical in high-sensitivity verticals like Healthcare and Finance, where inferred intent and behavioral data can introduce compliance risks and targeting inaccuracies. Fluent’s declared data approach ensures privacy-safe, high-relevance targeting built on what individuals explicitly share, not what’s passively tracked.

Through integration with TransUnion TAP, Fluent’s declared seed audiences can be modeled to reach up to 96% of the U.S. adult population. Whether you need turnkey audience segments or want to define your own based on real-time survey responses, Fluent provides the tools and reach to act with confidence.

When deeper insight is required, Fluent enables custom audience creation based on real-time survey data from thousands of existing and new users each day. You define the use case; we build and scale the audience.
If you can describe your ideal customer in a sentence, we can ask the right question and turn that into a modeled, addressable segment.

Use Cases Include:
- GLP-1 interest or treatment awareness
- App fatigue, subscription loyalty, churn risk
- Financial mindset (investors, credit builders, savers)
- Product trial or brand-switching intent
- Category-level CPG buyers
- Life stage triggers (new parents, retirees, caregivers)
Custom audiences are modeled and delivered via cleanroom, LiveRamp, CRM match, or direct-to-platform—and are ready for omnichannel activation.

**Performance Benchmarks**
- Diabetes (Programmatic): 84% lower CPQR vs. average
- MS (TikTok): 6x lower CPC vs. peer partners
- Oncology (Social): Top-performing CPC and CTR
- Loyalty Reactivation: Higher return rates, reduced CAC

**Activation & Delivery**
- Channels: Programmatic, CTV, Social, CRM, Cleanroom
- Platforms: Most major platforms supported
- Delivery: Modeled audiences, PII-linked records, CRM match
- Refresh Frequency: Updated regularly
- Pricing: CPM, POM, license, or subscription