AI Media & Online Authenticity 2025 (Dataset)

This dataset is part of the Human Clarity Institute’s <b>AI–Human Experience Data Series</b>, examining how adults perceive authenticity in the age of AI-generated media. It measures how people judge whether online content is real, their confidence in detecting synthetic media, and the emotional and behavioural effects of uncertainty created by AI-mediated environments.The dataset includes:<br>• validated 1–7 Likert-style items<br>• measures of online authenticity judgement<br>• confidence indicators for detecting AI-generated media<br>• emotional and behavioural responses to uncertainty<br>• strategies and cues used to verify online information<br>• trust, caution, and perceived realism of AI media<br>• open-text reflections on moments of uncertainty<br>• demographic variables across six English-speaking countriesData were collected via Prolific in 2025 from adults in the United Kingdom, United States, Australia, New Zealand, Ireland, and Canada. All responses were fully cleaned, anonymised, and verified according to the Human Clarity Institute’s open-data publication protocol.This dataset contributes to understanding how AI-generated media shapes digital trust, authenticity perception, and human confidence in verification. It provides foundational data for tracking how synthetic media influences behaviour, certainty, and trust in the evolving AI era.