Most influential social networks on U.S. millennial buyers 2022, by gender and age

In a survey of millennial consumers in the U.S., around 31 percent of women said Instagram had the most influence on their shopping habits, compared to 25 percent of the men surveyed. Younger millennials between the ages of 25 and 29 stated they were most influenced by more visual content-focused platforms such as Instagram and TikTok. Meanwhile, those in their 30s and 40s said Facebook was the primary platform shaping their shopping behavior.

在美国千禧一代消费者的一项调查中，约31%的女性表示Instagram对其购物习惯的影响最大，相比之下，受访男性的比例为25%。25至29岁的年轻千禧一代表示，他们最受到以Instagram和TikTok等视觉内容为主的平台的较大影响。与此同时，30至40岁的人群认为Facebook是塑造其购物行为的首要平台。