Value of online retail sales in Poland 2016-2028

In 2023, the value of online retail sales in Poland reached 131 billion zloty, an increase of 12 percent compared to the previous year. E-commerce market in PolandAccording to Statista’s Digital Market Outlook, e-commerce revenue in Poland is expected to grow to 20.5 billion U.S. dollars in 2029. This value will be almost three times the value of the e-commerce market in 2017. According to the same source, the number of e-commerce users in Poland is expected to grow to 20 million by 2029. Additionally, the e-commerce market's share in the Polish GDP was expected to reach nearly three percent in 2020. Online retailIn 2023, the most popular goods bought online in Poland were clothes, footwear, and accessories. These products were purchased by over 75 percent of online shoppers. Cosmetics and wellness products were also popular in the online shopping channel. The number of internet shoppers in Poland has been on a growing trend for years. In 2023, almost two-thirds of consumers bought products or services online. The coronavirus (COVID-19) pandemic also contributed to increased online shopping, with customers most likely to shop via computer and smartphone in 2020.

2023年，波兰在线零售销售额达到1310亿兹罗提，较上一年增长12%。根据Statista的数字市场展望报告，波兰的电子商务收入预计将在2029年增长至205亿美元。这一数值将接近2017年电子商务市场价值的近三倍。同一来源显示，预计到2029年，波兰的电子商务用户数量将达到2000万。此外，预计到2020年，电子商务在波兰国内生产总值中的占比将达到近3%。在线零售方面，2023年，波兰最受欢迎的在线购买商品为服装、鞋类和配饰，这些产品被超过75%的在线购物者购买。美容和健康产品也在在线购物渠道中颇受欢迎。多年来，波兰的互联网购物者数量一直呈增长趋势。2023年，近三分之二的消费者在线购买了产品或服务。新冠病毒（COVID-19）大流行也促进了在线购物的增长，2020年，消费者最有可能通过电脑和智能手机进行购物。