Political economy of Brazilian startups: a new order in a turbulent scenario

ABSTRACT The article investigates the conditions that enable the creation and evolution of Brazilian startups in the context of uncertainties and instability of the country’s economy since 2010. The paper examines the premises of Complexity Theory and Chaos Theory applied to Economics. The study outlines the conditions for the emergence and evolution of these disruptive business models in the 1990s world scenario of crises and uncertainties. The last section deals with the evolution of these companies in Brazil until 2019, seeking to explain these services’ dynamic behavior, in the country’s conjuncture of instability and disorder.