Plans for improving diversity and representation in advertising U.S. and UK 2022

Results of a survey released in mid-2022 asking marketing professionals in the United States and the United Kingdom about their three-year plan in relation to inclusive and diverse advertising show that 64 percent said they were planning to adopt marketing strategies to address under represented groups. At the same time, 59 percent said they intended to adapt their creative to ensure representation of different groups.

一项于2022年中期发布的调查结果显示，针对美国和英国的营销专业人士就其关于包容性和多元化广告的三年期计划进行了询问，调查指出，64%的受访者表示计划采纳旨在解决代表性不足群体的营销策略。与此同时，59%的受访者表示，他们有意调整其创意内容，以确保不同群体的代表性和展现。