Favorite vodka brands of U.S. vodka drinkers 2017

Amongst U.S. consumers (aged 21+) who drink vodka at least once a month and know at least one brand by name, Smirnoff is most popular when it comes to vodka, followed by Absolut Vodka – first choice among 51% of the respondents. Smirnoff spent US$10.6 million on advertising in the United States in 2018, around US$2 million of which were spent on internet ads. Until then, the last time, Smirnoff had invested more than US$1 million in online advertising had been in 2010. Leading vodka brands worldwideProduced by British alcohol conglomerate Diageo which also produces the likes of Johnnie Walker – Captain Morgan and Guinness, Smirnoff is leading vodka brand in the global market. It generated sales volumes of 26 million 9-liter cases in 2018 which is twice as high as second ranking Absolut Vodka. Third on the list is Khortytsa which sold almost nine million 9-liter cases of vodka in 2018.

在美国21岁以上的饮酒消费者中，每月至少饮用一次伏特加且能说出至少一个品牌名称的消费者中，斯米诺夫伏特加最为受欢迎，紧随其后的是绝对伏特加，后者在51%的受访者中成为首选。2018年，斯米诺夫在美国的广告投入达到了1060万美元，其中约200万美元用于网络广告。在此之前，斯米诺夫上一次在线广告投入超过100万美元是在2010年。作为全球领先的伏特加品牌之一，斯米诺夫由英国酒精集团帝亚吉欧生产，该集团还生产诸如约翰尼沃克、摩根船长和健力士等品牌。2018年，斯米诺夫的销售额达到了2600万9升装，是排名第二的绝对伏特加的两倍。排名第三的是霍特齐萨，2018年其伏特加销量接近900万9升装。