Exploring digital marketing trends & opportunities in the hospitality industry

The purpose of this business research to study the current trends in the Digital Marketing Industry (focusing on the hospitality sector) and explore opportunities of launching a business and service to match this demand. This study starts off by looking at the overall online marketing trends and dives deeper in studying current trend & demand and existing Online Marketing / Social Media Marketing business in the Thailand Market. Apart from secondary research, in depth interviews were conducted with Digital Marketing Company owners, stakeholders with businesses in the hospitality industry and marketing professionals in the hospitality industry. These in depth interviews helped with understanding the current demands of the market, current trends and what to expect in the coming years. Service offerings for Online Marketing companies were also discussed to be able to understand the different and similar offerings each companies provides, and also to identify which services offerings are in demand and should be provided.