Management methods for corporate social media presence France 2018-2021

This statistic represents the distribution of French companies in 2018 and 2021, according to the management of their advertising presence on social media. Almost 70 percent of the companies surveyed had a centralized management for their presence on social media in 2018. Only one percent of French companies had a complete external social media management. In 2021 the external management increased to eight percent.

本统计数据展示了2018年至2021年间，根据法国公司在社交媒体广告存在管理方面的数据，法国企业分布情况。在2018年的调查中，近70%的企业对其社交媒体存在实施了集中式管理。仅有1%的法国企业选择了完全的外部社交媒体管理。到了2021年，外部管理的比例上升至8%。