营销意向-借贷意向

营销意向-借贷意向，洞察营销特征，挖掘潜在客群。通过多种特征数据，使用机器学习模型挖掘用户业务营销特征，帮助企业挖掘潜在客群，为其推荐相匹配业务及服务。评估用户的金融借贷意向，得分越高，用户借钱意愿越强。

This dataset centers on Marketing Intent and Loan Intent: it dissects marketing characteristics and excavates potential customer groups. By leveraging diverse feature data and machine learning models, it extracts users' business marketing traits, assists enterprises in uncovering potential customer segments, and recommends tailored businesses and services to them. Furthermore, it evaluates users' financial loan intent, with a higher score corresponding to a stronger willingness of the user to borrow funds.