Journal of Public Policy and Marketing Impact Factor, Indexing, Ranking 2024

JPP&M publishes articles on (1) current public policy subjects and (2) enduring conceptual or empirical studies that have public policy implications.First, because JPP&M publishes articles on current public policy issues, manuscripts that address topical problems are strongly encouraged. The focus of articles should be thoughtful and insightful analyses of public issues that affect the profession of marketing. Articles should be scholarly, practical, and well documented, and they should meet generally accepted standards for conceptual and analytical rigor appropriate for a premier professional journal. Recent issues addressed in the journal have included consumer privacy, product warnings, deregulation, the role of the FTC and the state in regulating marketing and advertising, health care, pricing, international trade, and vulnerable populations.Second, JPP&M encourages the submission of manuscripts that advance theory development or research methods in the field. For example, manuscripts that focus on understanding consumers' processing of warning messages, developing methods for clustering products into relevant markets for antitrust analysis, or providing ethical foundations of appropriate marketing activity are suitable for publication.

《JPP&M》期刊致力于发表关于（1）当前公共政策主题以及（2）具有公共政策影响之持久性概念或实证研究的文章。首先，鉴于《JPP&M》专注于发表针对当前公共政策问题的文章，因此强烈鼓励作者提交探讨时事问题的稿件。文章应聚焦于对影响市场营销专业领域的公共问题进行深思熟虑且富有洞见的分析。文章应当具备学术性、实践性和详尽的文献支持，并应符合一流专业期刊所普遍认可的概念与分析严谨标准。近期该期刊已探讨的主题包括消费者隐私、产品警示、去监管化、联邦贸易委员会（FTC）及政府在监管市场营销和广告中的作用、医疗保健、定价、国际贸易以及脆弱群体等。其次，《JPP&M》鼓励提交旨在推进该领域理论发展或研究方法的稿件。例如，专注于理解消费者对警示信息的处理、开发将产品聚类至相关市场以进行反垄断分析的方法，或提供适当营销活动的伦理基础的研究稿件，均适宜发表。