Banking Dataset Classification银行数据集分类

葡萄牙银行的收入有所下降，他们想知道该采取什么行动。经过调查，他们发现根本原因是他们的客户没有为长期存款进行足够的投资。因此，该银行希望确定有较高机会订阅长期存款的现有客户，并将营销工作重点放在此类客户上。

A Portuguese bank has experienced a decline in revenue and aimed to determine appropriate countermeasures. After conducting an investigation, the bank identified that the root cause was its customers' insufficient investment in long-term deposits. Accordingly, the bank intends to identify its existing customers who have a high probability of subscribing to long-term deposit services, and concentrate its marketing efforts on this specific customer group.

搜集汇总

背景与挑战

背景概述

该数据集用于分类预测葡萄牙银行客户是否会订阅长期存款，数据源自银行电话营销活动，包含训练集和测试集，分别有32950条和8238条记录，以及年龄、职业、教育等21个特征。目标是识别高潜力客户，以提升营销效率。