eCommerce Benchmark KPIs: DIY in Portugal

In 2023, next to an add-to-cart rate of 8.8%, a cart abandonment rate of 76.9%, and a conversion rate of 2%, the eCommerce Benchmark KPIs for DIY in Portugal also consist of an AOV of US$143.3, a discount rate of 7.2%, and a return rate of 7.3%.

在2023年，葡萄牙DIY电商领域的关键绩效指标（KPIs）中，除了8.8%的加入购物车率、76.9%的购物车放弃率和2%的转化率之外，还包括平均订单价值（AOV）为143.3美元、7.2%的折扣率和7.3%的退货率。