eCommerce Benchmark KPIs: Care Products in the Philippines

In 2023, next to an add-to-cart rate of 13.3%, a cart abandonment rate of 86.2%, and a conversion rate of 1.8%, the eCommerce Benchmark KPIs for Care Products in the Philippines also consist of an AOV of US$45, a discount rate of 15.6%, and a return rate of 2.2%.

在2023年，菲律宾护理产品电子商务基准关键绩效指标（KPIs）包括13.3%的加入购物车率、86.2%的购物车放弃率、1.8%的转化率，此外还涵盖平均订单价值（AOV）为45美元、15.6%的折扣率和2.2%的退货率。