Demographic Audiences|受众细分数据集|广告定位数据集

In order to reach new customers, you need to identify the key characteristics of your best customers. InMarket’s Demographic Audiences target your ideal customers based on who they are as an individual. You can also use our Audiences to better understand your data.

**Why InMarket Audiences?**
Access 1,000+ turnkey, multidimensional audience segments applicable for any campaign strategy. The InMarket data universe is composed of nearly 200M, SDK-based monthly active users – or 77% of the adult US population.

– Unrivaled performance–up to 3.7x higher than industry benchmarks
– Precise location, purchase, and intent data collected via vast direct InMarket SDK mobile app integrations and InMarket’s Owned & Operated app portfolio
– All data is normalized to account for regular device updates and enhanced predictability
– CCPA, GDPR, and HIPAA compliant while maintaining deep location attributes like visit frequency and dwell time
– Verified for scale, always delivering the highest level of accuracy and precision

**How We Do It**
With advanced data science and machine learning capabilities, InMarket combines our unique first-party consumer data with up to 1,000 trusted third-party attributes to guarantee scale and targeting across all your multidimensional campaigns. With InMarket’s acquisition of NinthDecimal, InMarket’s Syndicated Taxonomy is more comprehensive than ever before. By combining the best of both data collection methodologies, InMarket delivers Audiences built upon the highest data quality standards–ensuring you hit your ideal customer, every time!

**Demographic Audiences**
Increase customer satisfaction and loyalty through personalized targeting strategies! To build these segments, we use privacy-compliant methods and partnerships to collect current and historical public county records that we then convert into specific identifiers for owner occupation, household income, age, education, and more.

**Table Sample:**
- Device_ID [MAIDs]
- Audience_NAME

**Demographics Audiences Sample Fields Include:**
- Device_ID
- Demographic > Age > 35 - 44
- Demographic > Age > 25 - 34
- Demographic > Age > 18 - 24
- Demographic > HHI > $50K-$100K
- Demographic > HHI > $250Kplus
- Demographic > HHI > $150K-$250K
- Ethnicity_Hispanics
- Ethnicity_AsianIndian
- Ethnicity_AsianAmerican
- ChildrenInHousehold_2-3
- LifeStagesGenerations_Expecting Parents
- LifeStagesGenerations _Retirees

Check out the documentation for the full list of InMarket Audiences.

**Business Needs**
***Accelerating Advertising Revenue***
InMarket uses privacy-compliant methods and partnerships to collect current and historical public county records that we then convert into specific identifiers for owner occupation, household income, age, education, and more
***Audience Segmentation***
Target and measure your ideal customers based on where they go and what they do in the real world.

**Supported Use Cases**

- Strengthen loyalty and competitive conquesting
- Discover new high-intent consumers
- Drive brand awareness and engage in real time
- Maximize consumer lifetime value

**Audiences Catalog:** https://go.inmarket.com/inmarket-audiences-catalog

**Taxonomy:** https://go.inmarket.com/inmarket-audience-taxonomy

**Note:** Data is delivered with RampIDs. Click “Request access” to contact LiveRamp, if you are not RampID enabled.