Movie Box Office Revenue: The Mediating Role of Online Word of Mouth in China

The dataset is collected from two authoritative sources, namely the China Movie Database and Douban, and encompasses a total of 921 movies released between January 2017 and March 2024.Each entry in the CMM dataset is a multimodal movie data point, including such elements as box office data, movie posters, stills, information pertaining to the cast and crew, and user reviews