Most popular U.S. retail brands on social media during Black Friday 2019

During Black Friday on November 29, 2019, the most popular retail brand in the United States, with 1 million cross-platform social media actions, was Fashion Nova. Fashion Nova is a fast fashion retail company that was founded in 2006 and headquartered in Los Angeles, California. Additionally, the second most-popular retail brand on Black Friday was Foot Locker, with 760 thousand cross-platform social media actions. The month of November in the United States ends with the Black Friday shopping holiday in which retailers offer wide-ranging discounts and sales.

在2019年11月29日的黑色星期五促销活动中，美国最受欢迎的零售品牌，累计实现了100万次跨平台社交媒体互动，为Fashion Nova。Fashion Nova是一家成立于2006年的快时尚零售公司，总部位于加利福尼亚州洛杉矶。此外，在黑色星期五当天，仅次于Fashion Nova的第二大热门零售品牌为Foot Locker，累计实现了76万次跨平台社交媒体互动。在美国，11月份以黑色星期五购物节作为结尾，该节日期间零售商提供广泛折扣和促销活动。