SURVEI PENGGUNAAN APLIKASI PRELOVED INDONESIA DALAM PENGARUH LEARNABILITY, EFFICIENCY, MEMORABILITY, ERRORS, DAN SATISFACTION TERHADAP USABILITY MENGGUNAKAN METODE PLS-SEM DENGAN SMART PLS 4.0.pdf

<i>The growth of sustainable lifestyles has encouraged people to shift toward consuming preloved goods through digital platforms. This study aims to examine user behavior, satisfaction levels, and the factors influencing the adoption of the Preloved Indonesia application. A quantitative approach was employed using a survey method targeting active users of the application in Indonesia. Data were collected through an online questionnaire and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique with the assistance of SmartPLS software. The results reveal that efficiency, learnability, satisfaction, error handling, memorability, and general usability significantly influence user interest and satisfaction. Moreover, user satisfaction positively impacts the intention to continue using the application. These findings highlight the importance for developers to enhance application features and promotional strategies to attract and retain users. In conclusion, the success of preloved platforms largely depends on user experience and trust in the digital ecosystem</i><b><i>.</i></b>