U.S. podcast advertising revenue in the U.S. 2015-2026

Podcast advertising in the United States generated more than 1.9 billion U.S. dollars in revenue as of 2023. This marked a five percent increase from the previous year's value of 1.8 billion. Podcast ad revenue was expected to further increase to 2.6 billion by 2026. Brand awareness ads grow presence in podcastsDirect response ads, in which consumers are encouraged to visit a website or use a code from a sponsor, generated most of the podcast ad revenue in the U.S. in 2021. They remained the leading campaign type in podcasting. However, brand awareness ads appeared as a growing go-to option, with a 46 percent share in the 2021 revenue, against 26 percent in 2016. Podcast: popularity on the riseEight out of 10 Americans aged 12 years or above are aware of podcasting in 2022. Over 60 percent of U.S. consumers in this same age group listened to audio podcasts in the country, more than double from a decade ago. The series of audio files made available on the internet deal with various topics and are typically released episodically. In September 2021, iHeartRadio ranked as the most popular podcast publisher in the United States, with a unique audience of 30 million listeners that month.

截至2023年，美国播客广告业已创造超过19亿美元的收益。这一数字相较于上一年度18亿美元的数值增长了5%。预计到2026年，播客广告收益将进一步增长至26亿美元。品牌认知广告在播客中的影响力日益增强，直接响应广告，即鼓励消费者访问网站或使用赞助商提供的代码，在2021年产生了大部分播客广告收益，并继续作为播客广告的主要形式。然而，品牌认知广告也成为了一种日益受欢迎的选择，其在2021年的收益占比达到46%，而2016年仅为26%。播客：人气持续攀升，2022年，12岁及以上的美国有八成民众知晓播客的存在。在这一年龄段的美国消费者中，超过60%的人收听了国内的音频播客，这一比例是十年前的两倍以上。互联网上可获得的音频文件系列涵盖了众多主题，并通常以季播的形式发布。2021年9月，iHeartRadio被评为美国最受欢迎的播客出版商，当月拥有3000万独立听众。