SAMPLE Streaming Mobile Media Exposure | Streaming Data | 1st Party | 3B+ events verified, US ...

This dataset encompasses mobile app based media consumption, collected from over 150,000 first-party US Daily Active Users on Android devices. Use it for measurement, journey understanding or to trigger surveys about sentiment. Platforms covered include Netflix, YouTube, Disney+ and Amazon Prime Video.

Fields include pre-roll ads played, viewing duration, channel, category and more. All data tied to demographics, all consumers can be surveyed about viewership (or other topics), and consumer journey understanding can be gleaned combining this dataset with other MFour OmniTraffic® products.